UNDERSTAND DIGITAL. THINK ANALOG.
AND DO THINGS. That's my lived motto.
You want to be successful in the European market and know that your customers tick differently here. I am a digital expert and have been creating digital business and marketing concepts for companies for more then 20 years. Through regular stays in the US and Asia, I experience on-site how digital trends are evolving, how customers are responding to them, and how new markets are emerging. With my deep knowledge of the European market I offer a unique level of knowledge that you can benefit from working with me.
DIGITAL BRANDING AND SOCIAL MEDIA
Your company needs a digital presence and brand that are also adapted to the European or German market. Here, too, many companies communicate directly with their customers via social networks – although the customer approach and the selected network are partly or completely different. Legal and cultural conditions play an important role in this: legislation regulates how companies are allowed to use social media such as WhatsApp or Facebook Messenger. In addition, European customers perceive chatbots differently than, for example, Asians.
I help you to understand European expectations, to choose the right channels and networks for an individual customer approach and to professionally stage your products and services.
CONSULTING AND WORKSHOPS
In doing so, I analyze your status quo in terms of digital branding and social media presence and explain to you what you can or must implement in the European or German market – all taking into account legal and cultural differences, your market environment and your competitors.
You will receive my honest opinion and concrete suggestions on how to digitally find new customers and keep existing customers in a new market. In a workshop, we will jointly develop a concrete and implementable plan It does not matter if you optimize your social media strategy, expand the digital branding, or realize the project itself or with service providers – I support you and your team individually.
In went online for the first time in 1986 and since then, I have been actively following the development and commercial use of the Internet from different perspectives.
As a trainer, speaker, project manager and freelance consultant, I live the digitization and accompanied my customers and their products into the digital world. You will find a selection here: